Navigating Memorial Day Weekend Sales
Being as passionate about sustainable fashion as I am straddles a fine line when it comes to indulging in new pieces-- on one hand I’m excited to welcome new brands into this space. Because at heart I’m a fashion girl and no one gets as turned on by a sale like I do. But on the other hand, we at Cerer are trying to curate a more mindful community- one that values conscious consumerism, thoughtful purchases and overall values the deceleration of the burgeoning avalanche that is fast fashion. Enter memorial day weekend. A runner up to Black Friday in its magnitude of sales, it can be overwhelming approaching (virtually) this event. I have combed through the web for you (and let’s face it, myself) to find the best, Cerer certified sales. It’s safe to say, as we enter MDW without the classic barbecues, bikinis and beach towels in tow, we all deserve a sustainable pickmeup.
Lisa Says Gah- I am a longtime LSG devotee. Her authenticity is inspiring the fashion community to hone in on individuality. She takes her photoshoots outside of her San Francisco office and emphasizes local manufacturing and attention to a conscious production process. She is committed to spotlighting female independent ethical designers, we know the type ;) LSG features the ideal blend of quirky, sexy and stylish. Use code SALE20 for an extra 20% off sale items
Abacaxi- When I stumbled upon Abacaxi, I knew I was onto something good. This Brooklyn based brand fuses the South Asian tropical lifestyle with the hustle and bustle of NYC. Sheena Sood, the designer, prioritizes organic cotton, linen and natural dyes and uses upcycled sari materials and repurposed tees to minimize waste. Abacaxi perfects the balance between the beauty of tradition and tropical prints to dress the modern woman. Use code SUNSHINE for 20% of site-wide.
Cerer- Not to be biased but this sale is pretty tough to beat. I’m having a hard time deciding which pair of Boyish jeans to invest in next. A must, however, is the Whimsey + Row Valentina top-- because I firmly believe everyone should have a white muscle tank in their ensemble.
Lacausa- I found Lacausa when I saw their muted yellow matching cotton jacket and straight leg pants. When I learned how personally intertwined sustainable production and their branding were, I fell in love. Nobody does California chic the way Lacausa does. This memorial day sale I will be taking advantage of their flawless basics like the Roxy tank and the Ollie sweatpants. 20% off site wide- no code needed!